Advertisers, are you satisfied when your campaign meets the current industry average of 50% viewable? Do you think that’s the best we can do?
Most would or should agree that it’s not good enough and we can do better. Think about it: In most industries, a 50% average is unacceptable. Consider the consequences to an apparel company producing straight seams on only one of every two pairs of jeans. Would you buy that product?