Guaranteed Viewability: Wishful Thinking or Today’s Reality?

 

Advertisers, are you satisfied when your campaign meets the current industry average of 50% viewable? Do you think that’s the best we can do?

We don’t.

Most would or should agree that it’s not good enough and we can do better. Think about it: In most industries, a 50% average is unacceptable. Consider the consequences to an apparel company producing straight seams on only one of every two pairs of jeans. Would you buy that product?

 

Continue reading at AdAge.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s