Of the 50,000 or so people who work at PricewaterhouseCoopers in the U.S., 450 are partners at the business consulting behemoth. Juan-carlos Morales, however, is now the first creative executive in the company’s history to make partner.
PwC’s chief creative officer might also be the first graffiti artist to do so, too.
His promotion comes at a time when many consultancies are boosting their agency service businesses by bringing in creatives from the agency world. The 39-year-old Mr. Morales, who says he attended the school of “hard knocks,” tapped into his creative side when he was in the seventh grade, spray painting walls as a form of artistic expression.