Impact Radius’ new tool lets brands find more possible partners for affiliate links



Impact Radius is out this week with a new tool that it says is the first to let brands find affiliate partners outside given networks.

The Santa Barbara, California-based company provides a platform for tracking advertising and affiliate performance. Affiliates are those publishers – ranging from online magazines to individuals’ blogs – that include links to the brand’s product in their editorial content or elsewhere.

When a reader clicks on the link – say, a link to a mentioned Canon camera in a story about the latest photographic innovations – and buys that product, the publisher gets a fee.

[Read the full article on MarTech Today.]


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